Early this morning I was on my way up to Wisconsin to interview an Army Veteran for a job with VBC. While hustling up the toll road, there was in front of me a significant accident that resulted in an SUV on its roof in the middle lane. The SUV’s wheels were still spinning as I arrived at the scene. Traffic had slowed but cars were maneuvering around the wreck to continue their drive north. As I unbuckled, I realized that there were only four other motorists who had stopped to render assistance. All four were military–two Navy reservists and two Army reservists–heading to Great Lakes and Fort Sheridan for drill.
The SUV had been driven by a middle-aged man, with his wife in the passenger seat and their small children in child safety seats in the row behind them. They were returning from vacation and had been hit by van that cut across three lanes of traffic and then fled the horrific scene. Every airbag in the SUV had deployed and the scene was worryingly quiet.
The Soldiers and Sailors acted as if they’d been born to the lifesaving roles. Nobody had to tell them what to do. They cleared the vehicle. They secured the vehicle. They took the family to safety through the still-moving traffic. One of the Sailors–a corpsman–administered immediate first aid, tending to the surprisingly minor lacerations the family suffered.
Illinois State Police arrived within minutes, but by the time they arrived the emergency was almost completely contained thanks to the coordinated efforts of those four servicemen.
Pride is one of the seven deadly sins. That is as may be, but I don’t mind admitting that I am so overwhelmingly proud of those four members of our military–proud for the service they rendered to that family of strangers at the instant of their dire need, proud of the way they calmly took control in the midst of an aircraft-level debris field, and proud of the fact that on a crowded highway on a sunny Sunday morning it was only military people who stopped to render aid.
And that reiterated to me the reason for my absolute confidence in the Veteran Beer Company. We’re on the road to success because we’ve got amazing, award-winning beers and because we’ve got an incredible, industry-best backstory. But the primary reason for our success remains our people. As evidenced by what I was part of this morning, there is something special about our military. We in the company are thankful for their service and are proud to call such people our peers.
Paul Jenkins, President and Founder