I am pleased to announce that we have engaged the services of Winnetka Park, LLC, a beverage industry consulting firm that will help the Veteran Beer Company grow. While brewing and selling the finest craft beer in America isn’t as hard as putting a colony on Mars, it is a consistent challenge. Absent a road map that lays out a clear course to keep me from making more of the inevitable business mistakes along the way, Winnetka Park, LLC is the next best thing. They offer guidance on a wide range of issues we need to improve upon to make the Veteran Beer Company better so we can grow faster and hire more Veterans.
Though Winnetka Park, LLC is not Veteran-owned, the principals are from military families. As importantly, they’re committed to our vision of ending Veteran unemployment in one generation. We’ve just begun to work together and already we’ve covered a lot of ground. From our relationships with retailers and distributors to the work we do with charities, having experienced industry experts acting as my guide is proving to be valuable every day. Look for some significant (and exciting) improvements to our packaging and our market approach in the coming months. In the mean time, please keep drinking the Veteran amber lager and the Blonde Bomber blonde ale.