CHICAGO — For the second consecutive year, the Veteran Beer Company is an event sponsor for the Moving Mountains adaptive program charity at the Pine Mountain Resort’s Timberstone Golf Course.
The July 31 event raises funds to bring adaptive skiing programs to Michigan’s Upper Peninsula, home of the Iron Mountain Veterans Affairs Medical Center.
“This event is the primary fund-raising event to buy the actual equipment to help Veterans and others who live with disabilities get down the slopes,” said the Veteran Beer Company’s General Counsel, Jim Webster.
Webster’s family started the charity as a way to give back to the local community in Michigan’s Upper Peninsula. “We also use the money raised to pay for specialized staff training. That way, we can have qualified instructors available whenever Veterans with disabilities—and their families—want to come out and get on the slopes.”
The program enables Veterans who have suffered debilitating injuries—as well as others with disabilities—to use skiing at the Pine Mountain Resort both as a therapeutic and recreational tool.
The charity is a natural fit for the Veteran Beer Company, according to U.S. Army Veteran John Herman, the company’s Director for Indiana and Michigan. “We’re about to begin selling beer in the State of Michigan, and we have a commitment to give back 10 percent of our profits to the charities that support Veterans in the local communities in which we do business. We’re paying that forward with this event.”
Webster points out the value of skiing in the rehabilitation cycle for injured Veterans. “We want to restore Veterans’ confidence in their physical abilities by getting them back on the slopes. For others, who might never have skied before—either because they were born with disabilities or just had never tried it before being injured—it’s simply another way to empower their freedom and personal independence. One of the great things about what we’re doing with Moving Mountains is bringing together a diverse group of people with disabilities. We find they’re able to support and inspire and motivate one another through something joyful: skiing.”
Veteran Beer Company products—Blonde Bomber blonde ale and Veteran amber lager—are currently available at fine retail outlets in six states: Illinois, Indiana, Wisconsin, Minnesota, North Dakota, and South Dakota. The Blonde Bomber and Veteran will next be available in Michigan and Iowa.
Company founder, Paul Jenkins, reaffirmed the commitment to supporting local Veterans charities with 10 percent of the company’s profits.
“We’re not yet close to being profitable, but that doesn’t keep us from being involved in the Veteran community,” said Jenkins. “We’re a company that puts mission above profit, and these kinds of charity events are a great way for us to be connected on a personal level to the Veteran community.”
To make a donation to the Moving Mountains adaptive program or to gather more information on the program, please visit www.MovingMountainsap.org.