This past week we traveled up to Minneapolis and St. Paul in advance of our launch into Minnesota on May 1, 2014. In three days of working with Bernick’s Beverages & Vending (our distributor in those parts) we signed on more than 100 new accounts, all eager to begin selling the Veteran and the Blonde Bomber in their stores.
More importantly, six of those stores asked if we could help them fill job vacancies with veterans. So, before selling a single drop in Minnesota, we’ll have helped place eight veterans in jobs thanks to the strength of our message (please recall that Bernick’s Director of Human Resources called us days after we first met with them in November to place veterans in their organization).
As good as our message is, our beer is proving to be even better. Last week we swept the top spot at the craft beer festival in suburban St. Paul, besting a field of more than 100 craft beers. Josh Ray, our Director for Minnesota and the Dakotas (U.S. Army veteran) and his father, Jim (U.S. Navy veteran), represented us at the festival that benefited the River Lakes Stars Youth Hockey Association, a local charity.
After a long, cold winter around here, it’s nice to have the spring arrive with a spate of good news. With imminent launches in North and South Dakota, Wisconsin and Michigan, it’s a good time to be a part of America’s Most Important Beer.