A Veteran is a person who, at some point in their life, wrote a blank personal check made payable to the United States of America, for the amount of “up to and including my life.” – Unknown
That’s it. That’s what unifies us as Veterans: the fact that we all knew when we raised our right hand that the time might come when our lives would be on the line.
My feeling in starting the Veteran Beer Company is that that our oath ought to carry with it privileges that accompany the awesome responsibility of defending our country. One of the privileges is that there should be some guarantee that honorable military service should result in “front of the line” opportunities for honorable employment.
It started with one person, and has already grown to more than a dozen Veterans. In the coming weeks we’ll begin to educate Veterans in the ways of the beer industry. Brand ambassadors, sales representatives, brewing and support staff are all on-boarding as I type. With fewer than ten weeks until launch, we’ve already begun to bring more Veterans into the Veteran Beer Company.