This week the Centers for Disease Control and Prevention released a study on the health risks associated with excessive alcohol consumption. While those risks have been well documented in the past, the CDC report broke some new ground this week by trying to quantify the financial costs associated with excessive consumption.
That leads me to an important subject we at the Veteran Beer Company have given much thought over the last year and more. Given the trouble associated with beverage alcohol (trouble that some studies say is worse in the Veteran community), why enter the fray on the side of the producers?
To begin to answer, I’ll state our position on some of the key issues emphatically.
If you’re under the legal drinking age (21), we don’t want you to even taste our beer. Period.
We don’t write the laws, but we support them wholeheartedly. We were all young once, and we know how hard it can be to resist the temptation to be among the crowd that seeks to grow up faster. If that’s tempting to you, let us know—we’ll give you the address of your local military recruiters. They’ll help you pass the time between your 18th and 21st birthdays with meaningful service.
If you’re going to drive (or boat, or bike, or use an ATV), we don’t want you to consume our products . Period.
Military aviation has always been an intense, and sometimes dangerous occupation. Whether hovering helicopters over a featureless desert while being shot at or trying to fly through a hurricane to make a rescue at sea or wiping the sweat from your eyes as you try to line your fighter up for a night landing on the carrier, military aviation is fraught with stress.
In that strenuous environment, our rule of thumb was always “12 hours, bottle to throttle.” Twelve hours between consumption and operation of a vehicle. That’s a good place to start.
We fought to keep Americans safe in the far corners of the world. That commitment holds here at home as well.
If you have any of the symptoms of alcohol or substance addiction, we want you to seek help. Period.
There are incredibly talented people out there involved with fantastic treatment programs. If you’re a Veteran, we’ll help fund your treatment through our charitable foundation, which itself is funded through the 10% of everything we make that goes to our charity.
Don’t hesitate to seek help. Some of the strongest, most courageous people I’ve ever known are strong and courageous because they’re wise enough to know to ask for help when they need it.
The Veteran Beer Company has not yet sold a drop of beer, and those are already our firm positions.