That’s my goal–to employ 3,500 Veterans before Veterans Day, 2018.
We’re starting small, but already starting to grow. A year ago, it was just me, motivated by what I feel is a need to change the national momentum in Veteran hiring and creating jobs for veterans. We’re now at four Veterans, with more in the pipeline ready for mobilization before our 11 November launch date.
When I was young, I tended to steer clear of telling anyone my goals. I mean, I had clearly-defined goals, but just didn’t want others to know them. Worried that I might fall short (and I often have), I always played my goals close to the chest.
This is different.
I want every single person–and more importantly, every business–in America to know that the Veteran Beer Company’s goal is to employ 3,500 Veterans within five years of launch, and I hope that will inspire others to come up with meaningful employment goals that include Veterans.
As a start-up, even one with national aspirations, getting to three thousand five hundred employees in just over five years will be no mean feat. The intention is to grow incrementally, but quickly. At launch + 1 year, my goal is to have 100 Veterans employed. At launch + 3 years, my goal is 500. At launch + 5 years, my goal is to have 3,500 Veterans employed in jobs that inspire them (and their families) while providing others with a positive point of reference for post-service employment.
Interestingly, that paragraph is my business plan. Period. It’s what I used to engage industry leaders and investors in the vision. Foregoing the traditional business plan that contains a hockey-stick-shaped graph that shows how quickly all involved will become rich, my plan boils down to employing Veterans by providing beer drinkers the finest hand-crafted, domestic products available in America.Given the simplicity of the model, I’ve been asked if I’m worried that someone else might “steal” my idea. I hope they do. I hope everyone does. I hope everyone in America begins to value Veterans enough to employ us in every level of their companies, from top to bottom. I hope they make their companies Veteran-owned like we are. I hope they’ll watch out for Veterans’ families like we do, and I hope they particularly hire Veterans with disabilities in droves.If they do, it will only contribute to our success.